Who owns the ad accounts?

You do. You pay Google and Meta directly - your accounts, your billing. We manage the campaigns under your ad accounts. This ensures full transparency and you retain all campaign history if you ever part ways.

What is the minimum ad budget you recommend?

For Google Search Ads, we recommend a minimum of $1,500/month in ad spend for most specialties and markets. Highly competitive markets or multiple specialties may require more. We will give you specific recommendations during your audit.

How do you track conversions without violating HIPAA?

We configure conversion tracking to capture appointment intent events (form submits, click-to-call, thank-you page visits) without passing any identifiable health information through Google or Meta's pixels. This is a technical configuration that most agencies get wrong.

How quickly can we expect results from paid search?

Most practices begin seeing appointment requests from Google Ads within the first 2-3 weeks of campaign launch. We spend the first month optimizing for the keywords and audiences that convert best in your specific market.

Who owns the ad accounts?

You do. You pay Google and Meta directly - your accounts, your billing. We manage the campaigns under your ad accounts. This ensures full transparency and you retain all campaign history if you ever part ways.

What is the minimum ad budget you recommend?

For Google Search Ads, we recommend a minimum of $1,500/month in ad spend for most specialties and markets. Highly competitive markets or multiple specialties may require more. We will give you specific recommendations during your audit.

How do you track conversions without violating HIPAA?

We configure conversion tracking to capture appointment intent events (form submits, click-to-call, thank-you page visits) without passing any identifiable health information through Google or Meta's pixels. This is a technical configuration that most agencies get wrong.

How quickly can we expect results from paid search?

Most practices begin seeing appointment requests from Google Ads within the first 2-3 weeks of campaign launch. We spend the first month optimizing for the keywords and audiences that convert best in your specific market.

Healthcare Performance Marketing

New Patients in Your Schedule Within Weeks, Not Months.

HIPAA-compliant Google Ads and Meta campaigns built for healthcare - with proper tracking, compliant landing pages, and full-funnel cost-per-acquisition reporting.

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2-3wk

To first leads

HIPAA

Tracking safe

CPA

Reported monthly

How It Works

From Campaign Launch to Booked Appointments

A structured three-phase process that builds a profitable paid patient acquisition channel from day one.

Campaign Architecture and Compliance Setup

HIPAA-compliant tracking configuration, keyword research mapping patient intent to your specialties, audience targeting for Meta, and campaign structure optimized for your specific market and competition level.

Ad Creation and Landing Page Build

Compliant ad copy that converts, HIPAA-safe landing pages with frictionless appointment request forms, and click-to-call configurations that make it easy for patients to take the next step.

Continuous Optimization and Attribution

Weekly bid adjustments, negative keyword management, A/B testing of ads and landing pages, and monthly full-funnel reports showing exactly how much each new patient appointment costs.

What Our Performance Marketing Service Includes

Google Search Ads

High-intent search campaigns targeting patients actively looking for your specialty right now. Every keyword, bid, and ad is optimized for appointment conversion, not just clicks.

Google Local Services Ads

Google Guaranteed badge placements for your practice. Pay per verified lead, not per click - ideal for local appointment volume at lower cost than standard search ads.

Meta Ads (Facebook and Instagram)

Facebook and Instagram campaigns targeting your ideal patient profile by demographics, geography, and health interests - without violating patient privacy policies.

HIPAA-Compliant Tracking Setup

Conversion tracking configured to capture appointment intent signals without passing any protected health information through Google or Meta's systems.

Landing Page Design and Optimization

HIPAA-compliant landing pages with forms, click-to-call buttons, and A/B testing frameworks built to maximize cost per booked appointment.

Full-Funnel Attribution Reporting

You pay ad platforms directly - your accounts, your billing, full transparency. We deliver weekly optimization reports and monthly full-funnel performance analysis.

Common Challenges

Why Healthcare PPC Requires Specialists

The compliance requirements and patient psychology of healthcare advertising demand a different approach.

Standard Google Ads setups pass patient health data through conversion tracking, creating HIPAA liability most practices are unaware of.

We implement HIPAA-compliant tracking from day one: server-side conversion events, HIPAA-safe form configurations, and pixel setups that capture appointment intent without exposing any protected health information.

Generic healthcare ad copy triggers Google's sensitive category restrictions, leading to disapprovals, limited reach, and wasted budget.

Our healthcare ad specialists know exactly which copy approaches clear sensitive category review and which trigger restrictions - keeping your campaigns live and delivering results without constant disapproval battles.

Most agencies cannot tell you whether your ad spend actually resulted in new patients, only clicks and leads.

We build attribution models that connect your ad spend to booked appointments in your scheduling system - giving you a true cost-per-new-patient number that makes ROI conversations simple.

3.2x

average return on ad spend for healthcare practices running HIPAA-compliant campaigns

What Our Partners Say

Real Practices. Real Results.

Whizzybly completely transformed how new patients find our clinic. Our Google ranking for "dermatologist near me" went from page 4 to position 2 in four months. Our inquiry volume tripled.

Dr. Priya Mehta

Owner, ClearSkin Dermatology Clinic

Austin, TX

3x patient inquiries in 4 months

FAQ

Common Questions

Ready to Fill Your Appointment Book?

Book a free 30-minute strategy call. We will audit your current online presence, identify the fastest growth opportunities, and show you exactly how Whizzybly would grow your practice.

Book Your Free Strategy Call View Pricing Plans

No commitment required. No credit card. Just a conversation about your practice growth.